Ms. Plott is a business consultant with the Performance Strategy Group since 2004. She specializes in business analysis and new product development. Using training from a creative and communications background, Ms. Plott brings a unique perspective to strategic decision makers. She has worked in specialty chemicals, banking and real estate. Her skills include competitive business analysis, technology benchmarking and critical market and business analysis for site selections, joint-ventures and mergers and acquisitions. Ms. Plott merges strategic goals with an outside perspective that is valuable to defining new markets and new product development. She has created strategic business plans for Fortune 1000 clients, conducted market research and internet based product market surveys for new products for Fortune 1000 clients, small businesses and entrepreneurs.
Prior to founding the Performance Strategy Group she worked in communications for Michigan State University where she was responsible for creating and implementing strategic communication plans, market research, and direct-mail marketing materials. She launched new marketing campaigns to increase alumni donations ten-fold, wrote, edited and designed publications and managed event planning and webcasting. Ms. Plott also worked in public television directing and managing live broadcasts for HOM-TV in Okemos, Michigan.
Ms. Plott is a graduate of the University of Michigan with a Bachelor of Arts in Political Science and a graduate of Michigan State University with a Master's of Arts in Communications. She was Student-Employee of the Year for the State of Michigan and the Student-Employee of the Year for Michigan State University. She was a member of Golden Key Honor Society at the University of Michigan. Ms. Plott enjoys photography and all artistic endeavors. She is a juried artist and award winner in local art competitions.